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How Riverside Works For You
Riverside Media operates as an independent agent responsible for all of our own expenses. When using our services you'll benefit from having predictable and budgetable fixed sales costs based on actual sales. No overhead costs. No personnel responsibilities. No company benefit costs.
BRAND BUILDING-At Riverside, our focus is on promoting and building the publisher's brand first. We are here to provide North American clients with a seamless experience.
COMPETITIVE INTELLIGENCE AND PROSPECTING-We take a proactive approach to generating sales leads. We monitor major economic trends and evaluate the outlook for marketing US products and services and determine principle growth sectors. We obtain lists of companies with equity and non-equity ties, source leads from trade media, tradeshows, multiple news sources, competing publications and work closely with U.S. government agencies that promote international trade.
NETWORKING AND RELATIONSHIP BUILDING-Through industry trade organizations such as IAA, NAPR, SNAP, INMA, MBA, etc. We always ask for referrals within organizations and agencies and have found that word of mouth is an excellent sales building tool within the international sales arena.
PROPOSAL WRITING AND RFPs-You've got to be creative in this day and age to win business. We work with our publishers to provide clients with optimal marketing programs that embrace the publisher's entire franchise by cross-selling and increasing frequency schedules.
SPECIAL SURVEYS & EVENTS-We work alongside our publishers to bring promotional and sales building ideas to the table and gain the necessary advertising support to make it all a success.
STANDARDIZED MEDIA KITS-Riverside condenses and adapts publishers' media kits into a single page for instantaneous e-mail and fax replies, providing prospects with the most pertinent data they need fast.
DATABASE MANAGEMENT-Riverside maintains an internal database of media listings worldwide. For every vehicle that we represent, data is input into the system and is readily accessible and easy to output in any format.
CONTRACT MANAGEMENT AND BILLING-Riverside utilizes its own insertion order database to ensure accurate media scheduling, billing, tear sheet tracking and client account analysis.
EXPOSURE OPPORTUNITY- All exclusive publications are available for viewing on our website. This provides an excellent opportunity to gain exposure and branding opportunities in North America.
Contact John Holmes
We invite all media publishers to submit their media kit for inclusion in our database of worldwide media. This is an excellent opportunity to realize an additional revenue stream and gain exposure and branding opportunities in North America.
Media kits submitted by mail should be sent to: John Holmes, Riverside Media, 2284 Saranac Avenue, Lake Placid, New York 12946.
Media kits sent electronically should be sent to: firstname.lastname@example.org
Thank you for your interest in Riverside Media.
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