Riverside Media Sales is appointed Canadian

Ebook Advertising Representative for BookBoon Ltd.

Ebook advertising in student textbooks is an excellent medium to bolster HR Managers on campus recruiting and career efforts. Advertisers benefit from a targeted and efficient medium due to the continued portfolio expansion of Riverside Media Sales/Global Media Network, a leading provider of global media services. Riverside Media Sales has been appointed the Canadian Ebook advertising representative for BookBoon Ltd.

BookBoon Ltd. based in London is part of Ventus publishing, a veteran book publisher of 23 years in Denmark. BookBoon publishes free educational e-textbooks available by download on BookBoon.com for higher-education students in Canada and worldwide. All titles at BookBoon.com are developed and written by PHD’s and professors exclusively for download on BookBoon.com, ensuring the quality and contents meet their highest standards. The books are supported through educational partnerships with national advertisers.

The media consumption habits of students are quite unfocused today; BookBoon Ebook advertising captures students in a concentrated usage environment and provides a much longer shelf life than other student media, 87% of students print out the books. Advertisers can easily target their desired student demographic by choosing which educational disciplines they want to reach and only relevant students download and see the advertisements. There is no risk and no spending waste as you only pay for actual downloads and you receive a monthly download report by segment. Campaign effectiveness can be measured through an effect analysis conducted by BookBoon. This is a 30-40 page report that makes it possible for advertisers to see exactly what they get for their investment. No other student media has this capability.

BookBoon has gained solid penetration into the student market in Canada and has grown total unique downloads to 267,000, a 62% increase year to date in 2011 comprised of three key educational segments; Business & Economics, Engineering/Natural Sciences and Information Technology.

“BookBoon currently distributes in 15 countries and we are really excited to bring this innovative product to the higher education space in Canada,” said W. John Holmes, president of Riverside Media. “The market potential for digital textbook sales is heating up and the timing could not be better given the current environment and advances in digital technology. It’s a win-win really, our books are professor recommended and free to students, while providing advertisers with unparalleled access to this hard to reach demographic,” he added.

Riverside Media is the North American advertising representative for leading media companies in Europe, Asia/Pacific, Middle East and Africa. An independent U.S. - based representative, Riverside provides North American advertising agencies and advertising clients with simplified and centralized access to consumer and trade media in emerging markets and developing economies.

For more information visit www.accessriverside.com or call +1 800-595-4794